Our venture began in 2006. Artur Holba and I were a couple of online marketing guys who saw a demand for website syndication in several specific markets. It was a growing niche, and we were going to jump on it. Our strong search engine optimization backgrounds gave us the insight we needed to come up with an idea: There are a lot of professionals and retailers out there. Let’s give them a way to increase their exposure. Let’s show them how to provide information about their services to a broader reach of potential clients.
We did our research and spoke with a number of people to figure out which market needed us the most. Aesthetic plastic surgery and dermatology was the obvious choice. We kicked off our new venture with www.cosmetic-plastic-surgery.info and www.kosmetische-plastische-chirurgie.eu. These domains were initially focused on medical tourism: bringing patients (mainly from the UK and Germany) to the Czech Republic and matching them with Czech surgeons.
As our markets and audiences developed, we listened to doctors and patients throughout Europe and began to broaden our reach. We realized the majority of people visiting our site were looking for information and referrals closer to home rather than abroad. We then shifted our focus and expanded our operation by featuring doctors from different countries who could share their expertise with our visitors. This enabled our visitors to find the right medical professional in many places around the world. We’re passionate about helping our clients
– doctors and patients alike – by providing them with the most reliable and up-to-date information about aesthetic plastic surgery and dermatology on the web, all in one convenient, user-friendly place.